9 a.m. - Opening Session
Opening Remarks
Tina Hike-Hubbard, Chief Communications, Engagement, and Enrollment Officer, Baltimore City Public Schools

Social Media 101: Should We Really Be Doing This?
Tabitha Grace Challis, Social Media and Brand Administrator, Baltimore City Public Schools

10 a.m. – Choice Sessions
Students Behind the Screen: Building School Spirit and Leadership through Social Media
Ameera Moore, Student Leader, Baltimore Design School

Connecting Through the Screen: Hosting Effective Virtual Events
Alex Shifflett, Federico Fernandez, and James Patterson, Audio Visual Innovation Team, Baltimore City Public Schools

11 a.m. – Choice Sessions
So, You Want to Start a Podcast
Chuck Tomasi, Author, Content Creator, and Retired Software Professional

Accessible Social Media: Design to Reach Everyone
Steve Glickman, Special Education Instructional Technologist, Baltimore City Public Schools

12 p.m. – Lunch Break & Open Chat Session

1 p.m. – Choice Sessions
Joy as a Communications Strategy: Engaging Families Beyond Announcements
Danielle Sewell, Senior Digital Strategist, Dr. Josie, Inc.

Telling Your School’s Story on Social Media
Faith Wachter, Founder and Owner, Faith Wachter Consulting (FWC)

2 p.m. – Session
Social Media for Educators: Navigating the Personal and the Professional
Tabitha Grace Challis, Social Media and Brand Administrator, Baltimore City Public Schools

3 p.m. – Closing Session
Panel Discussion: Telling Your Story — Building Trust and Connection Through School and District Narratives
Andre Riley, Lora Rakowski, Kirred Marcano, and Laura Vandiver, Baltimore City Public Schools