To support consistent, accessible, and professional communication across all departments and schools, City Schools has launched updated branding resources and a new quick-reference style guide. All of these are now available on the City Schools templates page.
A new, more accessible City Schools Blue
As part of our continued commitment to accessibility and equity in communication, City Schools has updated its primary brand color—City Schools Blue—to a shade that meets WCAG (Web Content Accessibility Guidelines) standards for contrast and visibility.
The new blue improves legibility across digital and printed materials, especially for those with visual impairments or color vision deficiencies. It ensures that text, graphics, and links are easier to read against light or white backgrounds—supporting clearer, more inclusive communication for all students, families, and staff.
(Hex: #2675aa; RBG: 38, 117, 170; CMYK: 78%, 31%, 0%, 33%)
This also means a new City Schools logo in Blue.
You can continue using the black and gold version on existing collateral; however, please use the blue version in the future for all new materials, including letterheads, presentations, and printed items. Please do not reprint or distribute items where you can modify the logo. If you need assistance with any design updates, please notify Communications.
New Flyer Template in Canva
A new flyer template is available in Canva for staff to create event flyers, announcements, and promotional materials. This design aligns with the district’s updated branding and includes:
Easy-to-edit sections for event details
Consistent use of official fonts and colors
Space for photos
Accessibility-friendly layout and color contrast
Updated Quick Style Guide Reference
Alongside the new templates, an updated style guide reference has been released. This document outlines:
The updated guide ensures all materials—from newsletters to posters—represent City Schools with clarity, consistency, and professionalism.
New City Schools Presentation Template
A redesigned presentation template is now available for staff to use in meetings, public presentations, and training sessions. Key features include:
A clean, modern layout with built-in accessibility
Compatibility with Google Slides
Alignment with current City Schools branding
For questions or support, email the Communications team at communications@bcps.k12.md.us.