Media relations and school-event promotion assistanceAll principals and assistant principalsThe district's Communications Department coordinates news coverage of City Schools and provides assistance and advice to school leaders regarding media relations. If a media outlet contacts your school, please follow these guidelines.
- If a staff member receives an inquiry from a reporter or other media representative, he or she should forward it to the school leader.
- For inquiries requesting basic, factual information (e.g., bell schedule, awards and honors, extracurricular activities, official enrollment), the school leader should respond; the school leader should also let communications staff know about the inquiry (firstname.lastname@example.org) so that assistance can be provided with any follow-up requests.
- For inquiries requesting more detailed information, school leaders should refer the reporter to the district's communications department (email@example.com, 410-852-5637). Note that any inquiry regarding legal issues, crime and safety, personnel, district policies, or permission to interview or film students must be referred to the communications staff.
- If reporters show up at a school without prior arrangement, school leaders should call communications staff (Edie House, public information manager, at 410-852-5637; or Anne Fullerton, executive director for communications, at 443-447-6350).
- If school leaders are seeking media coverage for an event or initiative at their school, communications staff can provide support and suggestions (firstname.lastname@example.org). School leaders should also let communications staff know about any direct pitches they make to reporters or about events scheduled at their schools to which media may be invited (by the school or by a school or community partner).
- If school leaders have great events or initiatives at their schools that the whole district should know about, they should contact communications staff (email@example.com) to see if we can help share.