School Social Media Accounts

  • Social media — for example, Twitter, Facebook, and Instagram — can be extremely effective communications tools for schools. They are flexible, easy to use, and deliver information quickly to a range of audiences.

    If you choose to launch social media accounts for your school, please read and follow the social media guidance. Here are some other things to keep in mind:

    • By default, the district network blocks many social media sites. To access them on the district network, you will need to complete digital awareness training. Contact the IT Office for information.

    • Before choosing which platforms to use, ask your families, staff, and partners which social media channels they use. 

    • Your social media accounts should be created for your school, not for an individual posting on behalf of the school. That way, if staff members move to different schools or resign, your school accounts will continue to be accessible.
    • Facebook is probably the most "full service" social media platform. If you are considering discontinuing a school website, please consider whether launching a Facebook page would be a good alternative. Note that Facebook pages for organizations are different than personal Facebook accounts. 
    • Consider what you want to share on social media. If, for example, you want to announce events, share videos, and encourage conversation, Facebook makes more sense than Instagram. If you want to share quick announcements, Twitter may be a good choice.

    • Remember that social media is a two-way street. When communicating with an individual school or City Schools on social media, users agree to the district's Social Media Customer Use Guidelines.

    If you have any questions about the guidance or guidelines or need help setting up a social media account, please email questions to communications@bcps.k12.md.us.