• Logo Use Guidelines

    identifier

    In order to ensure that all district communications are readily identified as coming from City Schools in a consistent, professional manner, no other logos should be used. (The exception here is an individual school, which can, of course, use a school logo or identifier for communications specific to that school.)

    In addition, the graphic above should not be modified — for example, by adding a tagline or other elements, or by changing the font.

    City Schools engages in numerous large, ongoing projects for which many related communications may be generated. In a limited number of cases, the communications may benefit from a unified look or “branding.” However, offices and departments should not develop marks or logos for their initiatives, either by creating something new or by modifying the image above. Instead, staff should bring requests for branding to the communications team in the Engagement Office. Communications staff will make a determination regarding what, if any, branding would most benefit the project — from use of specific colors or fonts, for example, or creation of a graphic mark or tagline.

    Using the district logo

    All communications from the district should carry the identifier logo, which marks the communication as official and indicates that we are accountable for it. Please keep in mind that “communications” include much more than letters or memos — for example, t-shirts, videos, signs, handbooks, and so on. 

    When including the identifier on communications, these specifications must be followed.

    • Color. The identifier can appear only in all black (against a light-colored background), all white (against a dark background) or two color, as shown above: Pantone 124 gold for the lettering, and black for the rule between the two lines. If the communication is a printed piece that will most likely be photocopied, the all-black version should be used against a white background. 

    • disallowed distortion Size and proportion. The identifier must be large enough that all words are clearly readable. When it is reduced or increased in size, this resizing must be proportional so that there is no distortion. (To maintain the correct proportion when inserting the identifier image into a Word document, select the image, hold the shift key, position the mouse over one of the corner sizing handles, and then drag the sizing handle until the object is the shape and size you want.)

    • Typography. The identifier must be reproduced as an image, so that the typeface will not change.

    • Integrity. The identifier cannot be modified by, for example, changing the font, changing or adding words, using different colors, or adding tagline.

    • Reproduction. The district letterhead and other templates are ready-made with the identifier embedded. For other uses, please contact the communications staff for an image file of the correct format and resolution to meet the project needs.