Your School Online

  • A parent sees your tweet about upcoming parent-teacher conferences and gets in touch to schedule a time to come in. A family moving to the neighborhood browses the web to find out about school options for his or her children. A Baltimore business learns about your upcoming event on Facebook, and gets in touch about how to partner with your school.

    It's impossible to know just who is visiting your school online, or exactly why. So it's important that you know about the different tools and online platforms available to you, so you can decide which ones will work best for your families, staff, and community.

    Here are some of the options.

    • Your school on the district website

    • School websites

    • Social media (e.g., Facebook, Instagram, Twitter, YouTube)

    • Mobile apps: Numerous vendors create custom mobile apps for schools. While this may be a good option for some schools, the district's communications team is not able to recommend one vendor over another.

    • Tools to create and manage private ("closed") online communities: These include products such as ClassDojo or ParentSquare. As with mobile apps, the communications team is not able to recommend one product over another.